B2B event Lead Generation
just Got Smarter

At The Trade Group, we've partnered with digital marketing pioneers, Ironpaper, to revolutionize your trade show experience. Our combined expertise in trade show strategy and digital marketing has crafted unique Account-Based Marketing (ABM) strategies tailored to:

Drive interest and excitement before trade show doors even open
Engage with high-value prospects through tailored messaging
Secure valuable interactions and appointments during your show

Schedule an introductory call with our team.

Schedule A CALL

The Power of ABM in Event Marketing

HubSpot reports that 87% of B2B marketers agree that ABM outperforms other marketing activities.

Furthermore, 80% of marketers say ABM improves customer lifetime values.

ABM PACKAGES

essential foundation

Competitive Audit & Messaging

PRODUCT DESCRIPTION

Utilize our competitive benchmark and messaging strategy to differentiate yourself from competitors and captivate your audience at tradeshows.

FEATURES & BENEFITS

Messaging document that identifies key phrases to use in sales conversations and on collateral at tradeshows
Buyer research for deeper customer understanding, allowing you to tailor your offerings to meet their specific needs
Competitive benchmarking to determine how your brand can differentiate at your tradeshow
Consistent brand messaging that resonates with target buyers across platforms pre, during, and post-event
Actionable insights for positioning your brand in relation to competitors on the show floor

ADD-ON #1

BUYER SURVEY & REPORT

PRODUCT DESCRIPTION

Leverage our buyer surveys and dive deep into the needs, pain points, and attitudes of your target accounts, fostering personalized and effective communication during your tradeshow.

FEATURES & BENEFITS

Three-page report based on survey findings that includes data and custom graphics
Data-driven decision-making that guides your team towards informed, strategic decisions
Actionable insights into target buyer's pain points and attitudes
Enhanced product development tailored to target buyer's needs and wants post show

ADD-ON #2

Pre- or Post-Event Campaign

PRODUCT DESCRIPTION

Engage your audience with tailored pre- and post-tradeshow campaigns that resonate with and attract your target accounts.

FEATURES & BENEFITS

Launch campaigns to target your audience on key platforms before and after your tradeshow
Measure performance in terms of "contacts influenced"
Achieve higher engagement with content tailored to specific accounts
ABM Campaign Workflow to structure pre- or post-tradeshow incentive offer
Improve event lead generation that boosts sales pipeline and ROI from your event

54%

of salespeople and marketers struggle to keep leads interested in their product or service after they entere the funnel.

49%

of B2B companies that convert event leads to sales regularly run and document tests that assess the success of their lead nurturing campaign elements.

transform your messaging for better event leads

don't leave your event's success up to chance

Leverage targeted strategies that increase the quantity and quality of your B2B event leads. Use ABM to develop a message that converts those leads into sales.

Schedule an introductory call with our team.

Schedule A CALL

2900 genesis way suite 100. grapevine, TX. 76051
800.343.2005 | info@tradegroup.com | www.tradegroup.com

B2B event Lead Generation just Got Smarter

The Power of ABM in Event Marketing

ABM PACKAGES

essential foundation

Competitive Audit & Messaging

PRODUCT DESCRIPTION

FEATURES & BENEFITS

ADD-ON #1

BUYER SURVEY & REPORT

PRODUCT DESCRIPTION

FEATURES & BENEFITS

ADD-ON #2

Pre- or Post-Event Campaign

PRODUCT DESCRIPTION

FEATURES & BENEFITS

54%

49%

transform your messaging for better event leads

don't leave your event's success up to chance

B2B event Lead Generation
just Got Smarter